Wednesday 19 November 2014

Alexander Wang x H&M Collection

Hi everybody!

Glamour Magazine reports:
"I am honoured to be a part of H&M's designer collaborations. The work with their team is an exciting, fun process. They are very open to be pushing boundaries and to set a platform for creativity. This will be a great way for a wider audience to experience elements of the Alexander Wang brand and lifestyle." - Alexander Wang

COOL, SPORTY, EXCITING and BOUNDARY PUSHING are the words to describe the new collection featuring New York based fashion designer, Alexander Wang in collaboration with Swedish multinational fashion retailer, H&M. It is a classic case of Fashion Week catwalk royalty meets worldwide high street brand to present a collection with edge and sophistication but still keeping it affordable and wearable. It has been a long wait since the announcement of the collaboration back at Coachella in April of 2014 but the time has come. On the 6th of November, 250 H&M stores worldwide opened their doors to expectedly overwhelming numbers and the collection took off immediately. The collection is also available for purchase on the online store.








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